550 Faculty & Students Participate in the 2nd Northern Luzon Business Research Forum

By: Dr. Cristina G. Gallato

The 2nd NL Business Research Forum, enthemed “Bridging HEIS through Business Education and Research which was held at Saint Louis University (SLU), Baguio City on November 29, 2009, was collaboratively organized by the Graduate Programs in Business and Accountancy of Saint Mary’s University (SMU), Bayombong, College of Accountancy and Business of Saint Louis University, Baguio City, Council of Deans and Educators in Business (CODEB) of Regions 01, 02 and CAR, Commission on Higher Education Region 02, and the Philippine Council of Deans and Educators in Business (PCDEB). About 550 faculty and students from Regions 01, 02, 03 and CAR participated in the forum. The objectives of which were the following:
  1. to provide an avenue for the dissemination of researches in business conducted by the faculty, graduate and undergraduate students from the different universities and colleges in Northern Luzon
  2. to determine worthwhile researches for possible submission to international business education and research journals.
  3. to serve as a kick-off for the forthcoming 2nd International Conference on Management Education and Practice (ICMEP 2010) which shall be held at the Garden Villa, Kaohsiung, Kaohsiung City, Taiwan on February 19-21, 2010.
The schools that participated were the following:
  1. Central Luzon State University, Science City of Muñoz, Nueva Ecija
  2. Tarlac State University, Tarlac City
  3. Saint Louis College, City of San Fernando, La Union
  4. Divine Word College of Vigan, Vigan City, Ilocos Sur
  5. Cagayan Valley Computer and Information Technology College, Santiago City
  6. Holy Angel University, Angeles City, Pampanga
  7. Colegio de Dagupan, Dagupan City, Pangasinan
  8. Saint Mary’s University, Bayombong, Nueva Vizcaya
  9. Saint Louis City, Baguio City
  10. Northern Luzon Adventist College, Sison, Pangasinan
  11. University of Baguio
  12. Saint Ferdinand College, Ilagan, Isabela
  13. Columban College, Pangasinan
Dr. Evelyn L. Pascua, CESO III, CHED Regional Director of Region 02, inspired the participants with her topic on the importance of research in the life of tertiary schools. Dr. Felix E. Asprer, DBE, PCDEB President and Dean, CBIBE, PWU, keynote speaker, dwelt on the rudiments and values of research while Dr. Leonardo “Nards” Garcia, CODEB – NCR President, plenary speaker, stressed the essentials of Marketing Research. It is to be noted that on November 26, 2008, the 1st NL Business Research Forum which was organized by the same parties, was hosted by Saint Mary’s University.

This year, the prime movers/active players in the aforementioned event were the following: Dr. Cristina G. Gallato, (Dean, School of Business/OIC Dean School of Accountancy/Graduate Programs Head-Graduate Programs of Business and Accountancy, SMU/President, CODEB- RO 02), Mrs. Eleanor Domingo (Asst. Graduate Programs Head, GPB, SMU), Miss Joanne Katherine M. Felipe and Mr. Harrison T. Villanueva, faculty, Saint Mary’s University, Dr. Reynaldo Bautista, (Dean, College of Business and Accountancy, SLU/President, CODEB-CAR), Mrs. Gladys Navarro (Graduate Programs Coordinator, SLU), Dr. Robert Arguelles (Associate Dean, College of Business and Accountancy, SLU),. They were fully supported by the following: Rev. Fr. Jessie M. Hechanova, CICM, SLU President, Rev. Fr. Manuel D. Valencia, CICM, Ph.Dem, SMU President, Dr. Evelyn Pascua, CESO III, CHED RO 02 Regional Director, and Dr. Felix E. Asprer, Dean of CBIBE, PWU, PCDEB President.

Twenty five (25) papers were presented, distributed in the four tracks as follows:

Presenter/s Title of Paper
Sr. Jonalou Muyco and Gladys Navarro et al
Saint Louis University
Baguio City

Myopic Market of Hospital Services:

Should Hospital Consider Benchmarking?

Dr. Marita G. Sanchez
Cagayan Valley Computer & Information Technology College
Santiago City
Applied Online Mentoring: Its Implication
Gladys M. Navarro and
Sr. Yan Hui Zhang
Saint Louis University
Baguio City

Adapting Ancient Asian Medical

Practices in Medical Organizations

Dr. Lolita V. Sicat
Tarlac State University
Tarlac City

Cognition of Varied Capability Groups in

Mathematics Online University Experience

Dr. Roberto M. Arguelles and
Ms. Michelle C. Soberano et al
Saint Louis University
Baguio City
The Recall of Brand Placements in Television Advertising

Presenter/s Title of Paper
Dr. Reynaldo S. Bautista
The Effects of Global Financial Crisis on SMEs
Dr. Elita B. Valdez
Divine Word College of Vigan
Vigan City, Ilocos Sur

The Socio-Economic Impact of Tourism

and Entrepreneurship in Vigan City

Dr. Al D. Biag and
Dr. Maria Doris C. Bacamante
Holy Angel University
Angeles, Pampanga

Towards Developing an Integrative Leadership Model for

Academic Leaders: Servant and Instructional Leadership Constructs

Prakriti Nakarmi and
Gladys M. Navarro
Saint Louis University

The Financial Crisis Aftermath: Its Policy Implications on

the Investment Policies of Nepal in Selected Industries

Eleanor C. Domingo and
Dr. Emilyn C. Cabanda
Saint Mary’s University
Bayombong, Nueva Vizcaya
Performance Evaluation of Banks with Microfinance Operations
Janice Faye Ang and
Minerva D. Maylem et al
Central Luzon State University
Munoz, Nueva Ecija
Factors Affecting Repurchase Decisions of Consumers’ Cooperative
Dr. Roberto M. Arguelles and
Mr. Paolo Yvan S. Sibayan et al
Saint Louis University
Baguio City

Entrepreneurial Competencies, Self Efficacy, and

Intention to New Venture Creation

Dr. Roberto M. Arguelles, and
Joan Marie M. Tinoyan et al
Saint Louis University

Experiences and Well-being of Consumers in

Northern Luzon, Philippines

Dr. Roberto M. Arguelles and
Marc Aljon D. Juico et al
Saint Louis University

Behavioral Control and Relationship Quality on Purchasing

Behavior of Retail End-Users

Dr. Roberto M. Arguelles and
Christian A. Patacsil et al
Saint Louis University
Baguio City

The Relationship of Learning Memory and Environmental

Turbulence to Organizational Performance

Presenter/s Title of Paper
Marichel Audrey T. Nantin
Cagayan Valley Computer and Information Technology College
Santiago City

Commitment of Community Leaders to Good

Governance in the Municipality of Alicia, Isabela

Dr. Roberto M. Arguelles and
Brylle R. Velasquez et al
Saint Louis University
Baguio City

Ethical Beliefs, Relationship Marketing and Consumer

Ethical Behavior: An Empirical Investigation

Presenter/s Title of Paper
Dr. Elita B. Valdez
Divine Word College of Vigan
Vigan City

Impacts of the Master in Business Administration Program

of the Divine Word Colleges in the Northern Province

Zaida P. Banez and Dr. Gladys M. Navarro
Saint Louis University
Baguio City

What Matters Most in Primary Education:

Government Strategy at Crossroads?

Jennifer Tutaan Agustin
Cagayan Valley Computer and Information Technology College
Santiago City

The Concept of a Good University by the College Students of

Selected Institutions of Santiago City, Region02, Philippines

Dr. Rosario C. Garcia
Saint Louis College
City of San Fernando, La Union

International Practicum on Retail Management in Singapore:

Its Impact on the Students


Personal Information:
  • An April born; born in Abulug, Cagayan
  • Resides at Camalaniugan, Cagayan
  • Legally and happily married to Mr. Rolando Pascua, RTC Court Interpreter
  • With four children, all professionals
Educational Background:
  • BSE Math Major, minor in Science at Divine Word College, Laoag, 1972 (Cum Laude)
  • Master of Arts in Education at the Lyceum of Aparri, meritissimus (Summa Cum Laude), 1982
  • Ph. D Educational Management, St. Paul University Philippines, benemeritus (Magna Cum Laude)
Work Experience
  • Started as a High School classroom teacher
  • College Instructor, Lyceum of the Philippines
  • Asst. Dean, Liberal Arts, Lyceum of Aparri
  • Asst. Supt of Catholic Schools in the Diocese of Tuguegarao where she supervised 16 high schools
  • VP for Academics, Northern Christian College in 1990
  • Education Supervisor II, DECS RO 02, 1991-1994
  • Chief and OIC Director II, CHED RO 02, 1996
  • Director IV, CHED Region 06, 2000
  • Director IV, CHED Region 13 CARAGA, 2001
  • Director IV, CHED Region 06, 2001-2002
  • Director IV, CHED Region 01, 2003 to June 2009
  • Director IV, CHED Region 02, July 2009 to present
As a Researcher:
  • DECS World Bank funded project “Mobile Tent Schools”
  • Project Director, DECS - NEDA funded project ALDeSCIA – Alternative Delivery System for Children in Accessible Areas
  • Project Director, Gender and Reproductive Health Practices of Indigenous Peoples of Region 02 (POPCOM funded project)
  • Member, Technical Work Group for IQUAME
  • Director in Charge, Regional University System
  • Project Director, HEALTH, funded by CHED for Regions 1,2,3 and CAR (and many more researches)
Most notable achievement
  • Has assisted many universities in becoming COE’s, COD’s, granted autonomous and deregulated status, university status

She believes in the saying “Life is too short to do good”, a self-made person, approachable, down to earth, amiable, kind and ever smiling.


Dr. Felix E. Asprer is the son of former La Union Governor Don Tomas Asprer and Doña Elena Estonillo Asprer. He is married to Milagros Briones and they are blessed with four children, now all professionals. He finished his BSBA at the University of Sto. Tomas, his Masters in Business Administration at Philippine Christian University, and his Doctor in Business Administration at De La Salle University. He took special training in Advanced Multivariate Statistics at UP, Diliman.

He was the Operations Officer of the Department of Tourism from 1964-1986. From 1984 to present, he is a Research Consultant of Mind Works. He is currently the Dean of Conrad Benitez Institute of Business Education of PWU (CBIBE). Dr. Asprer advocates Entrepreneurship versus Employability. He is also working hard to eradicate Drug Addiction in Campuses.

Dr. Leonardo Garcia Jr. is the Dean of the College of Business Administration of the Lyceum of the Philippines University. He is also a Professorial Lecturer of De La Salle University, a Certified Professional Marketer (CPM-Asia Pacific) and an Accredited Marketing Educator (AMEd). He was the former Dean of the School of Professional and Continuing Education of the De La Salle – College of St. Benilde, and was also Chairman of the Marketing Management Department and Director of the Graduate Studies Programs of the College of Business and Economics, DLSU-Manila. He was President of the Philippine Marketing Association (PMA) in 2003, AGORA Awardee for Outstanding Achievement in Marketing Education in 1997, and President of the Association of Marketing Educators which also conferred him the Tanglaw ng Karunungan Award in 2003. At DLSU, he became a Hall of Famer in the Students’ Search for Outstanding Teachers and was a recipient of the “Most Outstanding CBE Faculty.”

Dr. Garcia has more than a decade of advertising practice having worked with J. Walter Thompson |Co. and Saatchi & Saatchi Advertising Worldwide in Manila and Korea. He has published a book on Advocacy Advertising which was a finalist in the 1999 Philippine National Book Awards, a book in E-Marketing in 2002, and has also co-authored a book in International Marketing in 2006. He is now a consultant in strategic planning, research, public relations, and integrated marketing communications; President of GlobERA, a market research and consultancy firm; and Executive Director of Event Training Institute. He was conferred a Lifetime Achievement Award by the Association of Marketing Educators in 2008, and a “Haligi ng PMA” (Hall of Famer) Award by the Philippine Marketing Association in 2009.

Today, he is the Board Secretary and Trustee of the PANA Foundation and the President of the Executive Council of Deans, NCR of the Philippine Council of Deans and Educators in Business or PCDEB. In 2010, he will be Director for International Relations, PMA.

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